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Talks with Mads Arlien-Søborg

Every day, Formex offers free presentations on the season’s trends, materials, social media, corporate branding, and more. Each exhibit takes about 30 minutes and is presented in Swedish unless otherwise indicated.

The time when we gave value to our lives through material belongings has come and gone. Now it’s all about experiences – unique experiences. Today we are searching for self-insight through the sensual and emotional experiences that give us depth and meaning. As consumers, we choose products that are worth more. It’s a matter of offering uniqueand personal experiences to the customer.

Trend researcher, Mads Arlien-Søborg, gives a lecture on this important mega-trend in an inspiring and entertaining presentation. Mads Arlien-Søborg is a Danish trend and lifestyle researcher. He has worked on TV2 Go’Morgen in Denmark, and has been a news director for Bo Bedre, and a fashion journa - list for Euroman. Today he is a partner in the trend and design agency We Made and is
well-known for his work on the TV programs “Vilda hotell” and “Vilda hus” which have also been broadcast in Sweden and Norway.