Formex has over a series of years followed the development of visitors to both spring and Autumn Fair. The surveys have been used to develop and adapt the exhibition by visitors and exhibitors' wishes.
On behalf of Formex Fairlink performs a series of interviews with our visitors and exhibitors during the fair.
• To continuously follow up and monitor the audience composition and the audience's attitude to the fair
• To create a basis for product development, advertising, media selection, and the sales pitch towards both visitors and exhibitors
• Measuring service at Stockholmsmässans various service
• To evaluate the exhibitors' opinions about the fair
• To get a picture of exhibitors effects of the trade fair participation
• To continuously measure the range and quality of the Stockholmsmässans various service
Formex Visitor profile August 2017 »