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Press accreditation

Press accreditation guidelines for Stockholmsmässan

Apply for your press accreditation here.

NOTE - New system for press accreditation
Please register an account on the accreditation link above. If your application is approved, you will receive a QR code to the specified e-mail address that you either print or save in your phone to scan in Stockholmsmässan press center. Then you get your press card/parking card printed. 

Our Press Service is aimed at media professionals, whom we are delighted to assist in any way possible. Media interest in our exhibitions and events is huge.

In order to create good working conditions for media representatives, we have tightened our accreditation rules. Only professional members of the press are eligible for accreditation – not ad sellers, PR consultants or other staff not working in an editorial capacity.

Stockholmsmässan accredits journalists, bloggers and photographers who are able to produce any of the following:
- Valid SIS-branded Press ID Card
- Up-to-date certificate from employer/client
- Three articles or posts on the relevant topic from the last 12 months

If you are a blogger who wants accreditation, please send a separate email to, press@stockholmsmassan.se and demonstrate:
- Name of your blog
- Number of followers
- Link to your blog
- Be able to show new written posts in the current topic