The time when we gave value to our lives through material belongings has come and gone. Now it’s all about experiences – unique experiences. Today we are searching for self-insight through the sensual and emotional experiences that give us depth and meaning. It’s a matter of offering unique and personal experiences to the customer. Trend researcher, Mads Arlien-Søborg, gives a lecture on this important mega-trend in an inspiring and entertaining presentation. Mads Arlien-Søborg is a Danish trend and lifestyle researcher. He has worked on TV2 Go’Morgen in Denmark, and has been a news director for Bo Bedre, and a fashion journalist for Euroman. Today he is a partner in the trend and design agency We Made and is well-known for his work on the TV programs “Vilda hotell” and “Vilda hus” which have also been broadcast in Sweden and Norway.