Product areas 2024

Formex is located in two halls at Stockholmsmässan, hall A and hall C. Each hall is divided into different product areas. In total, Formex has 8 areas, here you can read about which products are exhibited in the various halls and the respective product area.

The term is an established, international benchmark in design and interior. This area unites brands and products that have Nordic form and material selections as a common denominator. Dining displays all the wonders on offer to enhance the experience in and around the set table.

PRODUCT EXAMPLES: interior concept, scandinavian lifestyle handmade crafts, kitchen utensils and textiles.
Hall A

Craft & Creative is a new department at Formex where we offer smaller stand solutions for craft and design in small-scale production.

PRODUCT EXAMPLE: Small-scale production and unique objects in different materials in crafts, arts and crafts, craftsmanship and design.
Hall A

Lifestyle Living is the area focusing on commercial design. This is the place to collect inspiration for current trends and the latest within interior design.

PRODUCT EXAMPLES: vintage (new for Aug 2023), interior, home decorations, textiles, small furniture, accessories, fregrance and fashion.
Hall A

Formex is a natural platform for the designers of tomorrow!

Design Talents is the area at Formex where independent designers and design groups can both sell their products and display them for buyers, partners, producers and the press/media.
Everything is gathered to create the best conditions possible for the rising stars of tomorrow.
Hall A

In the area Baby, Kids & Toys you will find products within the areas of interior design, presents, clothing and toys for children of all ages.
PRODUCT EXAMPLES: Toys, children’s clothing, and products for baby & children.
Hall C

The Garden & Mixed Living area presents products that creates an atmosphere for retail in interior design and gardening.

PRODUCT EXAMPLES: Flower arranging accessories, pots, faux botanicals and gifts. The area now includes products within cultivation both for plants, urban- and balcony cultivation, irrigation systems, garden decorations, lightening and garden tools.
Hall C

Here It’s all about paper and packaging. Everything for the store, office, hobbies and crafts.

PRODUCT EXAMPLES: A wide range of cards, paper and packaging.
Hall C

An area with taste. A large assortment of edible and tasteful products perfect for gifting.

PRODUCT EXAMPELS: Food Crafts, gourmet gifts, chocolate, sweets, tea, coffee, spices and oils.
Hall C

Map of Formex 2023

Sales Team Formex

Please call, send us an e-mail or use the contact form below.

Wail Eltayeb

Key Account Manager

+46 8 749 44 58

Amelia Lindström

Sales Manager

+46 8 749 44 19

Hanna Andersson

Sales Manager

+46 8 749 41 71

Mia Åkerlund

Sales Manager

+46 8 749 42 45

Maria Hallesson (maternity leave)

Sales Manager

+46 8 749 41 49