Today, I make most of the purchases with the brands I already work with before Formex. The focus of the fair is to find new brands and collections, but also to get an overall feeling for the season. It is important to have good collaborations with my suppliers and therefore it´s always fun to see them at the fair, talk about interior design, sales, the future and tips on news. These meetings are valuable, they strengthen collaboration, increase creativity and drive yourself and the business forward! Formex lectures are also very inspiring, they create new ideas and a feeling I can pass on to my visitors in the shop.