Royal Design

Store of the year - 2017

An inspirational, creative store environment, the store's solid integration of online sales and the staff's high level of knowledge and service all made RoyalDesign in Helsingborg the 2017 Store of the Year.

RoyalDesign was founded in 1999 to sell Swedish premium brands primarily to the US market. The first physical store opened in the Sturegalleri in Stockholm in 2010. Today, the company is represented in 13 markets online and through 14 stores in Sweden under the brands and Rum21.