Formex makeover 2019
New opportunities and a completely new hall layout at Formex - The leading Nordic fair for interior design.
In August, Formex will undergo a major renewal with new product areas and a new division in the exhibition halls. The world is changing and Formex wants to revitalize and become an even more optimized marketplace where exhibitors and visitors can network and find inspiration.
New Hall Areas:
Formex’s new area, Dining, displays all the wonders on offer to enhance the experience in and around the set table. It embraces the whole – from preparation to serving, from everyday life to festive occasions. The lifestyle is supplemented with high-quality, delectable flavors chosen with care.
PRODUCT EXAMPLES: glass and porcelain, kitchenware, table and kitchen textiles, bar and drink accessories, knives, baking, ceramics, cutlery, bowls, food crafts and gourmet gifts.
The term is an established, international benchmark in design and interior. The Scandinavian Living area unites brands and products that have Nordic form and material selections as a common denominator. Together, they make the expo a destination for visitors who want to experience the quality and atmosphere that are defining characteristics of the Scandinavian Lifestyle.
PRODUCT EXAMPLES: interior concepts, home design and crafts with Scandinavian expression in focus.
Lifestyle Living is the area focusing on commercial design. This is the place to collect inspiration for current trends and the latest within interior design.
PRODUCT EXAMPLES: interior, home decorations, textiles, small furniture and Lifestyle Products.
Formex is a natural platform for the designers of tomorrow. The Upcoming area presents selected talents in Design Talents. Companies early in the establishment phase are found in Next Step. The Upcoming area also gives visitors the opportunity to see exciting projects from schools and associations working with design. Everything is gathered under the same roof to create the best conditions possible for the rising stars of tomorrow
SUBAREAS: Design Talents, Next Step, Schools and Projects.
KIDS & GIVING
In the area Kids & Giving you will find gifts for every occasion of life as well as products for children of all ages. In a world where the recipient already has most things, the consideration behind the gift and presentation of it is all the more important. Smart gifts, Swedish handicrafts, selected details and innovative products for children as well as their parents are included.
PRODUCT EXAMPLES: toys, children’s clothing, designer gifts, carefully selected items and smart objects, products for children, handicrafts, souvenirs.
The Adding area is the gathering point for exhibitors with products that add a little something extra to interior design elements or clothing. It offers a wealth of both form and function. From seasonal products like flip flops and tunics for the shop by the sea, rubber boots for the pop-up shop at the festival, or a comfy shawl to drape over the shoulders on a chilly day at home. Adding attracts buyers for interior design shops that are looking to add a little something extra to their assortment.
PRODUCT EXAMPLES: fashion, accessories, lifestyle products, interior design products.
GARDEN & LIVING
It is here you will find the buyer who values the decorative elements in our surroundings and knows that it is these objects that define and create the room’s atmosphere. The Garden & Living area presents interior design elements and objects that enhance and adorn, side-by-side with plants as interior accessories – whether living or in the form of modern faux botanicals.
PRODUCT EXAMPLES: a wide range of interior design products that create atmosphere, plants, pots, flower arranging accessories, paper and packaging.
The new area Wellbeing focuses on a growing lifestyle where people make conscious product choices that promote spiritual balance. Genuine products that appeal to the senses, with a focus on well-being and an appreciation of aesthetics. Wellbeing offers everything from fragrances for wellbeing to designed training products that give energy for meeting the challenges of an intensive day-to-day life.
PRODUCT EXAMPLES: room fragrances, soaps, materials that appeal to the senses, tools and products for exercise and wellbeing.