Karin Dahlin, founder and designer at DBKD shares her experiences regarding inviting customers to Formex and the importance of lastning relationships.
The past few years, DBKD has taken the interior design world by storm with several iconic products, such as the on-trend pot series Cloudy designed by Hanna Wessman. DBKD’s business concept revolves around finding a place for creative and unique design. Karin has been an exhibitor at Formex since 2007 and with DBKD since it was founded in 2012.
At Formex January 2019, DBKD won Formex’s exhibitor competition as the exhibitor who invited and generated the most visitors. Karin Dahlin Gunterberg, founder and designer at DBKD, was really pleased about the recognition; as the prize, a marketing package in Formex’s channels, offered the possibility to reach an even wider audience. “We have focused on inviting customers this way for the past year, so it is hugely rewarding to see that our efforts have generated results,” says Karin.