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International trend forecast seminar

Li Edelkoort - The house of colour

Li Edelkoort is one of the world’s most famous trend forecasters, working in industries as diverse as fashion, textiles, interiors, cars, cosmetics, retail and food. Under her Paris-based company Trend Union, Edelkoort creates trend books two years ahead that are strategic tools used by designers and marketers at international brands. Get informed about the seasons most important influences of décor, lifestyle, materials and colours. Learn how digitization, craft, sustainability and consumption patterns affect us in an increasingly complex world.

After twenty years of incredible autonomous design, with the development of innovative materials, the testing of other volumes and the inclusion of changing rituals, the new focus in the house of the future will be on the use of colour. This taste for colour is just beginning and will grow in the next decade, influencing consumers to become happier. The innate fear in people for using colour is gradually giving in to the joy of manipulating it to transform materials and give life to otherwise forgotten spaces and products. A splash of yellow can wake up a room, a shadow of grey can design a space, a touch of pink can make people smile. With the renaissance of colouring comes new codes of conduct, a contemporary culture of more local choices and unusual colour ranges, with incredibly sophisticated harmonies where the green range includes blue and yellow, the terra cotta range includes pink and slate, and the neutral range includes skin and bone; slightly off combinations to make the same old look brand new and enticing. Colour will become demanding and will impose its rules and ruffles, thus changing objects by giving them another more vibrant energy. Actually modifying the way we move through space, how we design different rooms and live out a more expressive existence.

Li Edelkoort is one of the world’s most famous trend forecasters, working in industries as diverse as fashion, textiles, interiors, cars, cosmetics, retail and food. Under her Paris-based company Trend Union, Edelkoort creates trend books two years ahead that are strategic tools used by designers and marketers at international brands.

When: January 16, 2019, 14.45 – 15.45
Where: Hall K1, Stockholmsmässan
Price: SEK 595 (Formex will offer a glass of sparkling wine)

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