Insights from Trends In this talk, we delve into the realm of market evolution with Louise Byg Kongsholm, a renowned figure in interpreting and applying trends for business strategy. Steering pej gruppen, Scandinavia's leading trend institute, Louise has a unique ability to sift through the noise and identify the trends that matter. Her approach provides a deep understanding of consumer behavior, lifestyle changes, and the socio-economic forces at play. This lecture will reveal the subtle yet powerful trends shaping our world, equipping you with the foresight to navigate the market's ever-changing tides. Observera att föreläsningen hålls på engelska / Note that the lecture will be conducted in English.